Great writers place words in specific places, for power. With sentences, there's such a thing as a weak layout and a strong layout.
Here's a simple power tip:
Finish the sentence with the strong word, phrase, or idea.
Finish with what you want your reader to remember.
When speaking, we usually say the important info first. Then we tell more -- filling in the gaps, giving more details, walking around the subject with chatter. For strong writing, it's the exact opposite. We start with the extra, then end with the strong.
Here's an example:
The copier needs to be replaced, even if funds are low. This sentence focuses on low funds. Is the idea really about money? No, it's about the copier being replaced. So the stronger sentence is this: Even if funds are low, the copier needs to be replaced. It's a subtle difference. Add the subtle differences together, and your writing starts to shine.
You probably write the way that you speak, with weak ideas at the end. No worries. Simply go back and switch things around. Great writers don't write it right the first time. Great writers look for the strong idea, then edit the strength to the end of the sentence.
You don't edit, you say? Hm. Time to change that. (Now.) Find your keywords and key ideas, and rearrange.
Strong writers know: Strength lives at the end of the sentence.
Cheers,
Erin
Here's a simple power tip:
Finish the sentence with the strong word, phrase, or idea.
Finish with what you want your reader to remember.
When speaking, we usually say the important info first. Then we tell more -- filling in the gaps, giving more details, walking around the subject with chatter. For strong writing, it's the exact opposite. We start with the extra, then end with the strong.
Here's an example:
The copier needs to be replaced, even if funds are low. This sentence focuses on low funds. Is the idea really about money? No, it's about the copier being replaced. So the stronger sentence is this: Even if funds are low, the copier needs to be replaced. It's a subtle difference. Add the subtle differences together, and your writing starts to shine.
You probably write the way that you speak, with weak ideas at the end. No worries. Simply go back and switch things around. Great writers don't write it right the first time. Great writers look for the strong idea, then edit the strength to the end of the sentence.
You don't edit, you say? Hm. Time to change that. (Now.) Find your keywords and key ideas, and rearrange.
Strong writers know: Strength lives at the end of the sentence.
Cheers,
Erin
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