My friend and mentor, Randy Gilbert, is amazing. He's always laughing in his unassuming manner, while I'm on the other end of the phone, blown away by the volume of marketing savvy pouring from his being.
Randy's message over the last months has been blue-sky clear: Social media, social media, social media. Stop dabbling. Dive in. Let them in on your life, your passions, your message. Do it now, and do it well.
For me, that takes planning and simplicity. Life is too busy, drawing me in to the mundane, the banal. My guess is that it happens to you, too. To not get drawn in to the screaming menial, I need to plan. And, in my propensity to do too much, I must have a constant mantra: Simplify.
Stop trying to paint Mona Lisa. Do small. Then add together. Have we not heard this before?
Social media's secret is brevity. Write too much, lose the reader. People don't want a book. Or a dissertation. Or an essay. Or even a page. Short and sweet will do. Hear me again: Short. (Thank you, Seth Godin. Your blog length is a much-needed knock upside the head.)
Authors, blog, and blog now. Make it short, clean, and simple. Article writers....Shorten them. Seriously. You're writing too much.
Plan. Simplify. Connect.
With passion and purpose,
Erin
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