Thursday, November 29, 2012

Email Writing: Do you do these?

People judge us by our words. That's a fact. Whether spoken or written, our words tell others who we are and what we're about. Even what we don't say is judged.

How do you want to be perceived? Most of us don't realize what we sound like on paper or electronically. Take emails, for instance.
We all send emails--daily. We throw our fingers to the keys and pop off plans, comments, ideas, and hellos. Emails have become so commonplace, we tend to think that it's okay to be lax. After all, it's just an email. Ah, but there's the falsity. Even in commonplace writing, we are judged. Writing your sister is different from writing a business colleague, professor, or associate.

True Story:
Years ago, I was teaching a class of Professional and Graduate Studies students -- all professionals who, aside from taking college classes, had jobs and outside lives. One of the students who worked at a major pharmaceutical company challenged me.

"Emails don't matter," he said. "I don't need to do this kind of stuff. They all know me, at the office."

I said, try this. Just one week. Humor me. Then, at the end of the week, tell me what happened.

One week later, he bounded into the room. "You won't believe this," he said. "My boss actually called me out, in a floor wide meeting. She read one of my emails in front of the entire group and said, "Now THIS is how to write an email! I want you all to do this. Great job, Mark." Mark shook his head and held out his hand to me. "I never would have believed it," he said. "But from now on, I'm going to write all my work communication like this."


I challenge you: Try these out.

1. Start with a professional greeting.
You know what I mean: Something like, “Dear So-and-so” or "Hello, so-and-so," qualifies. But “Hey,” “Hi there,” and “Yo” don’t cut it. Also, leaving out a greeting (starting right into the text) is improper. Give your reader respect from the get-go. Start with a proper greeting.


2. Don’t talk in text language. lol (laugh out loud), jw (just wondering), and lower-case “i” for referring to yourself (“I”) are all examples of text-talk that you shouldn’t ever use within emails. It’s unprofessional.

3. Don’t use buddy-buddy phrases. Honestly, don’t write, “Just kidding” or “you know what I mean.” Your business associate is not your roommate. College students should especially take note: You have a professor-student relationship that’s closer to a Star Wars Jedi-Padawan relationship than pals who live across the street from each other. When it comes to an instructor, be kind and friendly, but keep professional boundaries intact.

4. Capitalize properly. Yes, the Shift key still works for emails. Use it. And with contractions (like “don’t”), the apostrophe key still works, too.

5. Use paragraph structure. One gigantic block of words and sentences is unsightly—and not unlike the dynamics of an acquaintance at a party talking your ear off for ten minutes. Use topic sentences with a main idea, similar-content sentences, and conclusion statements. Make your writing shapely, with form, direction, and purpose….even in an email.

6. Write in complete sentences, with proper grammar. With each word that you type, you’re leaving an impression. Grammar usage adds or takes away from that impression. Make it a good one.

7. After the greeting, use a “door opener.” “Door openers” are connecting phrases that open the reader to personal connection. The phrase, “Thank you for [fill in the blank with the latest positive that this person has accomplished for you],” is a good opener. “I enjoyed meeting with you [or speaking with you on the phone]” is another good door opener (if it’s true). Stating a positive and professional phrase at the beginning of your email helps to open the door to your email readers’ mind and heart.

8. Show appreciation. Be sincere. “Thank you” and “I appreciate your time” are wonderful ways to show gratitude and make a positive connection with others. But don’t butter up; be honest and sensible. Others can see through buttery extra calories in your words.

9. Use your Spell Check. It’s a great tool that will save you from embarrassment. But don’t rely completely on the Spell Check. As a quick self-editing technique, read your email out loud before you send it. Mistakes often pop out with a verbal reading.

10. Save the subject line for the subject. Don’t put the entire email message in the subject line and leave the email blank. Write the email in the email.

These ten come from my Simplified Writing 101 book that's coming out in January on Amazon. Look for more email gems in the next post.

Honored to write beside you,
Erin

Wednesday, November 28, 2012

Simple, short, and strong

Good sentences make good writing. If you want to write a good letter to the editor, a good memo to your boss, or a good academic paper for your professor, master the sentence.

While writing, some of our sentences become overstuffed with powerful words.
Too much power actually dulls the reader. Oh, I know -- our intent is to wow the reader. We want to zap electricity into the reader’s brain, impressing her with our expertise. We want to capture the reader’s heart, wooing him into admiration. But in the end, the drench of powerful words simply pushes the reader away. More makes powerful words lose their influence.

One of the best ways to make a point is to “go simple.” Make the sentence with your key point shorter. I know, I know – it seems that we need to do the opposite. We think, “Here comes the most important point; time to lay it on thick….”

It's tough. The urge to write sentences longer and thicker makes our fingertips itch and tremble. Our digits hover over the keyboard, yearning to throw in just one more superlative or descriptor. Don’t cave! Go short, direct, and clean. With different sentence lengths, you create effective contrast. Contrast can And if you want to really make an impact, remember that the short sentence is strongest.

Cheers,
Erin
                                

Tuesday, November 27, 2012

It's not "Sci Fi"...

Certain words carry negative meaning, and we all know to avoid those words. What's embarrassing is when we have no clue that we've used a derogatory word.

Last night on a Skype call, Russell Davis shared a critical word to avoid. I thought I'd share the information with you, so we're all in the loop. It's regarding the terms "Sci Fi" versus "Science Fiction." Russell was the president of the Science Fiction and Fantasy Writers of America (SFWA) from 2008–2010, so when Russell speaks on the topic, one listens.
 
Here it is: Never use the term, "Sci Fi."
It's known in the writing business as "derogatory, idiotic, and unintelligent" -- an insult that refers to mindless entertainment. Wow. Talk about the explosive potential of words.

So unless you want people to think ill of you, use "SF" or "Science Fiction."

Yes, Russell called me out for using the wrong term. But I must admit, after two other people on the call let the same term slip from their lips during the discussion, I felt much better. (We all have something to learn, don't we?)

So don't be caught with your terminology shield down.

Cheers,
Erin

Academic Writing Tip: No Parentheses, Please...

Have you ever wondered about parentheses? (I know parentheses ponderings keep you up at night, right? Well, even if they don't, read on. This could be interesting...and even make you look smarter than you already are.)

While teaching an online writing class today, a student said, "In academic writing, you've told us that we can't use parentheses. Why?"

I had only one answer: Because that's the way it is. I felt like a mom with her kid pulling at the sleeve: "Please, please can I have these two little parentheses?" "No, you can't have parentheses, because we don't have parentheses before dinner. It will spoil your appetite for academic writing...."

I know...silly analogy. Anyway...

It's true. We simply don't use parentheses in academic and upper-level writing. Remember, upper-level writing can mean anything written to your boss at work or in a letter to the editor...so think beyond school to the broad definition of academic, if you will. Then post a sign: No Parentheses Allowed.

That's right. Parentheses are informal. In academia or work-land, we don our fancy duds and go formal.

Are there any exceptions? Yes. You can use parentheses when using an acronym. An acronym is the word or letter group formed by the first initials of the words in a title, name, or phrase (for example, National Aeronautics Space Administration becomes NASA). Always write out the full words first; then use the acronym afterward, like so: National Aeronautics Space Administration (NASA). From that point forward, you don't have to write out the whole title. Simply write NASA.

In all other cases, leave the parentheses out.

Well, then--What to do? The answer: Use commas in place of the parentheses.
Here are a few examples of how that works:

WRONG: Mr. Smith (the administrator dealing with the issue) has the support of his colleagues.
RIGHT: Mr. Smith, the administrator dealing with the issue, has the support of his colleagues.
ANOTHER RIGHT: The administrator dealing with the issue, Mr. Smith, has the support of his colleagues.
AND ANOTHER RIGHT: Mr. Smith is the administrator dealing with the issue; Smith's colleagues stand behind him in full support.

And there are more "right ways" to write the sentence. Take your pick. In Academialand, there are many right ways to write. I love that.

More tips later....

Cheers,
Erin